Americans love London, at least in theory. They have images of The Beatles and Shakespeare and Princess Diana in mind, fantasies of gambolling past Sherlock Holmes on Baker Street, arm-in-arm with Mary Poppins, pickin’ a pocket or two, boy… only to arrive here and find it’s now all Five Guys and American candy stores.
Yet, still they come and indeed are coming in greater numbers. While there is some renewed Trump effect (Beauchamp Estates say there was a 20 per cent uptick in wealthy Democrats buying properties here) but also simply because London’s reputation as a place to live continues to grow. London was named the world’s most popular destination for 2025 at Tripadvisor’s Traveller’s Choice Awards, taking over from Dubai because of its “culinary scene and rich arts and heritage offering”.
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