One of the first pieces of body armor Texas marketing executive Bret Starr is shipping to colleagues in Lviv, Ukraine, who have asked for helmets and bullet proof vests as they plan to defend their country from Russia's invasion, is seen in this handout picture taken March 6, 2022. Bret Starr/Handout via REUTERS
When Texas marketing executive Bret Starr asked colleagues in Ukraine what they needed after Russia's invasion, he got a surprise.
"You know, it was guns, bullets and body armor," said Starr, for whom Respect.Studio in western Ukraine provides social marketing services.
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