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International Business Times UK
International Business Times UK
Business
Annalyn Zoglmann

'Americans Click, Not Queue': Black Friday Online Sales Hit $8.6 Billion

Black Friday Adobe United States Inflation Adobe Analytics Salesforce Walmart Zara
Consumers hunt for discounts on Black Friday, even as inflation and higher prices push many shoppers to tighten their budgets this holiday season. (Credit: AFP News)

KEY POINTS

  • Americans spent $8.6 billion online on Black Friday, according to Adobe Analytics data cited by Reuters.
  • Inflation, high prices and labour market weakness made shoppers more cautious, though deep discounts boosted spending.
  • Wealthier households continue to drive a large share of spending, with the top 10% accounting for 48% of consumer expenditure.

Bargain-hunting Americans opted for keyboards over crowds this Black Friday, spending an estimated £6.8 billion ($8.6 billion) online as shoppers increasingly turned to digital deals rather than braving long queues and chilly weather.

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