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Fortune

Chris Morris

Americans aren't binge-spending on drinking anymore as high-end liquor sales wane on post-pandemic life returning to normal

Pandemic Diageo

(Credit: Lucas Schifres/Getty Images)

Americans’ taste for the top shelf (liquor) is slowly being outweighed by concerns about their wallets.

Diageo, the company behind several spirit brands (including several high-end varietals), says sales growth of bottles that cost $50 or more slowed in the past fiscal year, resulting in a smaller market share.

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