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TechRadar
Silvia Iacovcich

American soccer fans turn to VPNs to dodge the World Cup's hydration break ads

VPN World Cup the World Cup United States Football Fox
A general view of stadium video board signaling a Powerade Hydration Break during the FIFA World Cup 2026.
  • US football fans turned to VPNs to avoid hydration break ads
  • Planet VPN saw a 57 per cent surge on the first day of the World Cup
  • A VPN lets you access international coverage of games

VPN downloads in the US have surged as football fans seek ways to enjoy the World Cup without being interrupted by 'hydration break' ads, according to the latest data from Planet VPN.

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