Grammy-nominated songwriter, producer, record executive, Broadway actress and former American Idol judge, Kara DioGuardi recently joined the board of directors of U.S. cannabis behemoth TerrAscend. The company will seek to leverage her “brand building expertise and eye for talent and product appeal” to continue to develop the brands offered by the company and its recently acquired subsidiary, Gage Cannabis, explained Jason Wild, executive chairman of TerrAscend.
Looking to better understand the news, we sat down with DioGuardi, who explained her plan to establish new relationships between TerrAscend and the music industry through collaborations with artists, record labels and music-centric brands.
