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Fortune
Fortune
Shawn Tully

American Express's CEO unveils a big upgrade to its $895 Platinum Card—and explains how he's targeting Gen Z and Millennials

(Credit: Stephanie Keith/Bloomberg via Getty Images)

Steve Squeri is super-pumped on the new Amex Platinum Card “refresh.”

On this afternoon in early September, the American Express CEO is giving Fortune an exclusive preview of the new and enhanced benefits in store for its Platinum cardholders in the highly anticipated, forthcoming update, the first in four years, that they’ll unveil the morning of September 18. Seated in his glass framed office overlooking the Hudson River in Lower Manhattan, sporting a rose-hued jacket, tan jeans and loafers sans socks, the homespun Queens native—who seldom gives interviews and by the way, doesn’t drink coffee as he’s unimpressed by the aroma—is buzzing with such fervor over the coming goodies that you might think he’s on a super-caffeine high from the Diet Coke he’s sipping out of a traditional 8 ounce glass contour bottles that he insists “which is part of what makes it taste a lot better. It’s great marketing by Coke.”

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