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The Independent UK
The Independent UK
World
Isabel Keane

American Eagle CEO breaks silence on Sydney Sweeney ‘Great Genes’ ad controversy: ‘You can’t run from fear’

Sydney Sweeney American Eagle Jay Schottenstein Donald Trump Hegseth

The CEO of American Eagle Outfitters has spoken for the first time about the controversial Sydney Sweeney ads after the brand was hit with backlash over the campaign.

The ads, featuring theWhite Lotus star in the brand’s denim, were widely criticized on the left, with people comparing the phrase to the racist language of eugenicists, due to wordplay on “jeans” and “genes.”

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