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Benzinga
Benzinga
Business
Henry Khederian

American Eagle (AEO) Stock Soars As Sydney Sweeney Campaign Captures Investor Attention

AEO American Eagle American Eagle Outfitters American Eagle Outfitters Inc
American Eagle

Shares of American Eagle Outfitters Inc (NYSE:AEO) are surging higher Thursday morning as investor enthusiasm builds around its new advertising campaign. The rally extends a spike from Wednesday's after-hours session, where the stock jumped over 23% following the announcement.

What To Know: The catalyst for the climb is the launch of the apparel retailer's Fall 2025 campaign, titled "Sydney Sweeney Has Great Jeans." Featuring the globally recognized actress, the initiative aims to solidify American Eagle's position as the leading denim brand for Gen Z consumers by returning to its heritage.

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