‘Which beauty products should I buy in America?” is something I’m asked almost weekly, and my response has become ever more muted. Whereas a trolley dash around a US drugstore once represented the highlight of an American trip, it now offers less than ever in the way of exclusivity.
The frenzied acquisition of niche beauty brands by global multinationals, the return of Sephora to the UK, plus the availability of practically anything on Amazon marketplace (albeit at an import premium), means that securing great quality products not already available in the UK has become challenging.
