Major U.S. airlines faced some scrutiny in late 2023 over an ongoing controversy — and various reactions to it — that impacted travelers.
A decision by one airline to scale back a service many passengers had already claimed began the backlash.
Related: American Airlines seating controversy creates passenger uproar
In September 2023, Delta Air Lines (DAL) -) reduced passenger access to its SkyMiles airport lounges because they had become crowded. But traveler and social media criticism of the move became enough of an uproar that Delta later said it would ease entry conditions again, although not fully.
This began a scramble by competitor carriers in which they engaged in efforts to poach Delta's loyalty customers.
Alaska Airlines (ALK) -) offered SkyMiles participants opportunities to join its program.
JetBlue (JBLU) -) began calling SkyMiles participants over the phone to do the same.
To entice travelers to join its loyalty program, Southwest Airlines (LUV) -) began to revamp its Rapid Rewards incentives.
That's when American Airlines (AAL) -) announced a new AAdvantage Business option for business travelers.
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American Airlines announces new AAdvantage changes
American Airlines has now expanded on its loyalty program offerings by announcing new developments for 2024.
"Throughout the new program year beginning March 1, 2024, American Airlines will continue to enhance the program so that loyalty with American goes even further for AAdvantage members," the carrier said in a statement on Jan. 9.
One travel expert explained why he was pleasantly surprised with the changes.
"American Airlines has announced upcoming changes to the AAdvantage program, and they are (1) most importantly, not big changes and (2) generally positive. That's not something we've come to expect!" wrote Gary Leff of View From the Wing in a story with the headline, "American Airlines Shocks Flyers: Positive AAdvantage Program Changes For 2024."
Leff summarized the changes by making three observations about the adjustments. There will be:
- "No changes to how status is earned. They aren't increasing the amount of activity you need to earn status between March 2024 and February 2025."
- "No changes to the cost of award tickets."
- "More benefits just for being a member of the program."
More details emerge
American is adding new ways travelers can use AAdvantage miles.
"Once members reach AAdvantage Platinum Pro status, they can dine in luxury at the airport by redeeming miles for Flagship First Dining passes." American said, according to the statement. "Customers will be able to redeem miles for upgrades with select airline partners in 2024."
Later in 2024, the airline will offer more benefits exclusive to its members. American said these are as follows:
Same-day standby: Stand by for an earlier domestic flight free of charge.
Extended Trip Credit: Enjoy six more months to use Trip Credit than non-members when canceling travel online.
Admirals Club One-Day Passes: Buy a One-Day Pass to visit Admirals Club lounges.
Flagship Lounge Single Visit Passes: Buy a pass to enjoy this premium lounge.
24-hour trip hold: Need time to decide before booking? Put flights on hold free of charge for up to 24 hours.
American also said it will soon be offering additions to its cancellation policy.
"Starting later this month, AAdvantage members will be able to cancel non-refundable Basic Economy tickets and receive a partial trip credit for a fee," the statement said. "American will continue to look for ways to create a more exclusive, rewarding experience for AAdvantage members."
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