Annual ‘buy now, pay later’ aka BNPL spending in the U.S. is projected to hit a record $116.7 billion in 2025, according to eMarketer data highlighted in a post by market newsletter The Kobeissi Letter, highlighting how installment loans have become a mainstream way to finance everyday purchases.
What Happened: The post says the 2025 total would be about double 2022 and roughly seven times 2020, reflecting BNPL's rapid scale‑up from a niche checkout option to a broad consumer credit tool.
