UPS is addressing the 2026 World Cup ranch craze with a limited-time "Ship and Dip" promotion that lets fans ship bottles home at a discount.
Through September 30, UPS is offering 20 percent off international packing services for customers shipping ranch dressing. The one-time coupon per customer must be redeemed at participating UPS Store locations.
The promotion comes as social media fills with videos of international World Cup fans, especially from Europe, trying ranch for the first time and pairing it with foods like pizza, chicken wings and fries. Many planned to take bottles home after their discovery - but encountered issues.
As the TSA reminded travelers in a viral post, ranch bottles over 3.4 ounces are considered liquids and cannot be carried through airport security in carry-on luggage, and any larger containers should be packed in checked bags.
“Ok, please avoid chugging your ranch outside security, the airlines will check it for you,” TSA joked in one post.
Michelle Van Slyke, senior vice president of marketing and sales at The UPS Store, told ABC News in a statement: "We know all too well that travelers often discover something they want to keep and remember, and we're glad to play a small role in helping them get those memories home. We've seen people ship all kinds of items over the years, but ranch dressing might be one of the most fun."
Meanwhile, Philadelphia International Airport is helping international fans bring ranch home by selling 8-oz bottles of Hidden Valley Ranch at post-security food shops near the gates.
“Did TSA take your liquid gold at security? We’ve got you covered!” PHL Airport said in a social media post announcing the item. “One World. One Ranch,” it added.
Food brands are also cashing in on the demand for flyer-friendly ranch. Kraft Heinz recently announced plans to introduce a limited-edition "TSA Compliant Ranch" package made up of travel-friendly single-serve packets that can pass through airport security.
“Some visitors leave with souvenirs. Others leave with America’s favorite dressing,” Kraft Heinz captioned an AI-generated photo of the proposed packets, while promising fans, “we’re working on the real thing.”
Hidden Valley Ranch has joined the online conversation by reminding travelers that its powdered ranch seasoning packets are not subject to the same liquid restrictions and can be easily packed in carry-on bags to make ranch dressing upon arrival home.
Ranch dressing was invented in the 1950s by Nebraska plumber Steve Henson while he was working in Alaska. While it's available in some countries, including Canada, the U.K., Australia and Mexico, it's still very much associated with the U.S., so much so that Europe's "Cool Ranch" Doritos are sold as "Cool American."
