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MarketBeat
MarketBeat
Leo Miller

Amer Sports: The New ONON and DECK of Consumer Discretionary?

[content-module:CompanyOverview|NYSE:AS]

In 2025, among the biggest rebounders is one of the hottest names in the consumer discretionary sector over the past year or so, Amer Sports (NYSE: AS). Since going public back in Feb. 2024, Amer Sports has seen its shares rise by around 187% as of the May 23 close. This dramatic rise conjures images of the explosive returns seen by other consumer discretionary stocks like ON (NYSE: ONON) and Deckers Outdoor (NYSE: DECK) in past years.

So, can Amer Sport’s incredible run continue, and is the apparel and footwear stock the new On Running and Deckers Outdoor of the current market?

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