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Tom’s Hardware
Tom’s Hardware
Technology
Zhiye Liu

AMD raises Radeon RX 9000 GPU prices, increasing by $10 for every 8GB of VRAM — another price hike is also scheduled for January 2026

Radeon RX 9070 XT.

AMD currently offers some of the best graphics cards available in the market. Following rumors of a potential price rise, an industry source involved in distribution, who wishes to remain anonymous, has confirmed to Tom's Hardware that the chipmaker has effectively increased the price of Radeon graphics cards and memory kits sent to AIB partners by $10 per 8GB. This rise will ultimately be passed on to consumers, with an additional, undefined price increase also said to be scheduled for January 2026.

Although we do not have a confirmed cause for the price increase, it is not difficult to infer the reason. It is widely acknowledged that artificial intelligence and data centers have contributed to a shortage of memory products, driving a significant surge in DRAM prices. It was merely a matter of time before heightened demand affected other segments, and the graphics card market has already begun to feel this effect.

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