AMD used its branding message and advances in AI to surpass Intel in brand recognition, leveraging its advances in AI to attain 53% year-over-year brand growth since 2023. The chipmaker is ranked 41st on Kantar’s BrandZ Most Valuable Brands report for 2024. That places it above such big names as Intel, Texas Instruments, and Samsung.
In the report’s Business Technology and Services Platforms category, AMD climbed nine places in the rankings with a brand value of $51.86 million. This number reflects the value of the company’s brand recognition alone.
