Ask any long-term PC tech enthusiast or hardware journalist what they think about AMD, and you'll probably be met with endless praise for its products and engineering know-how. Prod them for the negative aspects, and they'll probably grumble about its marketing decisions, but perhaps that's all set to change, as there's a new bod in charge, freshly poached from Salesforce.
When I say 'freshly poached', I really do mean that, because Ariel Kielman was listed in Salesforce's executive team as recently as yesterday. Not any more, though, because AMD has snapped him up as its senior vice president and chief marketing officer (CMO) with immediate effect.
