It's all a bit doom and gloom in the PC gaming market lately, what with memory shortages and incessant talk about AI above all else. So why not put our idealist hats on for a bit and see that glass as half-full? I'll help us get started: There seem to be the slight rumblings of a focus on local rather than cloud AI by the big hardware companies, which could spell good news for the PC gaming industry and, dare I say it, the memory market.
Primarily, these rumblings have come from AMD's CES 2026 keynote, but there's also a glimmer of hope granted by Nvidia, too. On the former front, AMD CEO Dr. Lisa Su actually spent a fair amount of time talking about local AI.
