JioHotstar, India’s largest video streaming platform, is expanding overseas for the first time, launching in the UK, Canada and Singapore as it seeks to tap millions of potential viewers in the growing South Asian diaspora.
JioHotstar is run by JioStar, the media joint venture between Walt Disney Co. and billionaire Mukesh Ambani-led Reliance Industries. The platform will offer more than 1.6 lakh hours of content across over 12 languages, including English, Hindi and Gujarati. It will also gradually add popular franchises such as reality show Bigg Boss, along with new original shows featuring Bollywood stars.