Today, Amazon is one of the world's biggest tech companies, with vast cloud computing and AI operations as well as its mammoth global online retail platforms. But its brand still has a close connection with where it all began as an online bookseller.
As well as still selling books directly, Amazon's marketplace is used by many third-party booksellers, and the company remains the leader in e-readers with its Kindle line launched back in 2007. That's why it's so harmful for the self-proclaimed "Earth's biggest bookstore" to have, apparently, just been caught destroying old and rare books to train AI – and even celebrating the fact with a fun cartoon logo design.
