Amazon workers and organizers in Bessemer, Alabama are making door-to-door house calls, sporting pro-union T-shirts and challenging anti-union messaging by Amazon-hired consultants as they try to convince their peers for the second time to unionize their warehouse in an election that starts Friday by secret ballot.
The new organizing tactics come two months after the National Labor Relations Board ordered a do-over election upon determining that Amazon unfairly influenced the first election last year. Workers back then overwhelmingly rejected the union in a vote of 1,798 to 738 and a turnout of 53%.
