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PC Gamer
PC Gamer
Jess Kinghorn

Amazon wants chips with everything, crafting its own AI-focused line of silicon in a bid to dethrone Nvidia

Amazon logo is screened on a mobile phone for illustration photo. Krakow, Poland on October 17th, 2024.

When I think 'Nvidia,' I think 'games,' but that's far from the full picture. If we're talking just cold hard cash, then AI is becoming an increasingly massive source of revenue for the company, bringing in $30 billion during Q2 and far over-shadowing the share of revenue brought in by games, totalling $2.88 billion during the same period. Yeah, okay, neither of those figures is small potatoes; Nvidia is a heavy-hitter in this arena for sure—but there's about to be a rumble in the AI jungle.

Amazon has not been shy about its commitment to AI (and we're not just talking about their deal-spitting robot Rufus). Besides investing in a nuclear future to power their electric dreams, the company is also eyeing up the throne when it comes to AI chips (via Financial Times).

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