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Daily Mirror
Daily Mirror
Business
Harriet Morphy-Morris

Amazon urges shoppers to do this 'crucial step' ahead of 2023 Prime Day sale

The official shopping dates for Amazon Prime Day are here, as the online retailer prepares to launch a wave of price drops this coming July. As thousands of discounts across tech, fashion, beauty, household and garden products are expected, Amazon has shared its tips to help shoppers find the best-reduced prices.

The 2023 Amazon Prime Day will fall on Tuesday, July 11 and Wednesday, July 12, but after covering the sales event year on year shoppers are bound to find 'surprise' discounts in the lead-up to the sale. In fact, the retailer has already confirmed 'early deals' will start as soon as today, where we've already seen £50 off Ninja Airfyers, up to £58 off GHD styling products and 70% off Android tablets.

Deals are expected to drop throughout the event, and if its anything like last year's event it won't be unusual to see hundreds of pounds taken off retail prices with little to no warning, so shoppers have to keep their eyes peeled. The most crucial step in getting a 'bargain' is in the sale name itself, 'Prime', as the event is only available to Amazon Prime shoppers.

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