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Fortune
Fortune
Jason Del Rey

Amazon unveils 'Haul'—its ultra-discount Temu rival selling $1 earrings and $8 leggings

Andy Jassy (Credit: David Ryder/Bloomberg via Getty Images)

Amazon has finally debuted its long-rumored rival to Temu, the online retailer known for steeply discounted merchandise.

Amazon's new digital storefront, introduced Wednesday, is called "Haul" and showcases items under $20, like $1.29 earrings and $7.99 women's leggings. It offers additional discounts for orders above $50 and $75, as well as free shipping on purchases of $25 or greater, though delivery can take a week or longer.

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