Amazon on Thursday agreed to pay $2.5 billion to settle Federal Trade Commission allegations that it deceived tens of millions of consumers into enrolling in its Prime membership program and then made cancellation difficult. The settlement represents one of the largest in FTC history.
“Amazon and our executives have always followed the law and this settlement allows us to move forward and focus on innovating for customers,” Amazon spokesperson Mark Blafkin told Fortune. “We work incredibly hard to make it clear and simple for customers to both sign up or cancel their Prime membership, and to offer substantial value for our many millions of loyal Prime members around the world. We will continue to do so, and look forward to what we’ll deliver for Prime members in the coming years.”
