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The Independent UK
The Independent UK
World
Rachel Dobkin

Amazon tests listing sites that sell products it doesn’t - as retailer moves to become a search engine

Move aside, Google. Amazon is becoming more like a search engine as it tests listing sites from other brands that sell products it doesn’t.

Online shoppers may search for goods by typing into the search bar in Google or even going directly to the Amazon site. Now, Amazon is testing a feature called Shop Direct, where shoppers can see what Amazon, as well as other brand sites, have to offer all in one place.

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