Amazon is reportedly testing a new AI assistant on its mobile app that can answer customer questions about specific products.
This feature appears to have been initially discovered by e-commerce research firm Marketplace Pulse. According to the firm, the AI can be found under the “Looking for specific info?” section on product pages. The LLM (large language model) powering the feature relies on listing details provided by companies and user reviews to generate responses to inquiries. For example, you can ask if a particular workout shirt is good for running or if it fits well on a tall person. Marketplace Pulse states its main purpose is to save people the trouble of having to read individual reviews by summarizing all the information present into a succinct block of text.
