Online giant Amazon is gearing up to take on a major supermarket, launching a rival price match promise in a cost-of-living pledge to struggling shoppers. The retailer's grocery arm, Amazon Fresh, launched it's Tesco Clubcard Price Match campaign today.
Amazon is the latest retailer to use a price match campaign in its marketing efforts to drive customer numbers, with Tesco and Sainsbury’s currently operating promotions matching the prices of key items against those of German discount rival Aldi.
The Amazon price match will see hundreds of prices frozen in line with discounts from the supermarket as it invests in the price of everyday groceries including fresh fruit, vegetables, meat and fish.
