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Daily Mirror
Daily Mirror
Business
Emma Munbodh

Amazon sellers 'stealing' reviews from toys and umbrellas to boost online sales

Amazon Which Amazon Choice

Amazon sellers are duping buyers by hijacking reviews on rival products to boost their sales, according to a report.

Flaws in Amazon's system mean unscrupulous sellers are able to fraudulently boost their items by lifting reviews from different listings, an investigation by consumer group Which? found.

Nine of the top 10 rated headphones found on the online marketplace carried glowing reviews for unrelated products such as toys and umbrellas.

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