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Evening Standard
Evening Standard
Entertainment
Lizze Edmonds

Amazon’s sledging women Christmas advert is about ‘expressing joy, regardless of age’

Amazon Beatles Santa

Amazon has launched its 2023 Christmas campaign, which features three older women reliving their youth and celebrating their decades-long friendship while sledging.  

The 60-second advert, which will debut on ITV on Monday evening, is called Joy Ride and is central to the e-commerce brand’s 2023 festive campaign which aims to celebrate shared moments and friendship. 

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