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Fortune
Fortune
Chris Morris

Amazon's second Prime Day, called Prime Big Deal Days, will take place October 10 and 11

(Credit: Spencer Platt/Getty Images)

Not content to wait until Black Friday, Amazon’s second Prime Day shopping event will take place on Oct. 10 and 11.

The company has dated the previously announced two-day event, called Prime Big Deal Days, as well as given some advance looks at some of the deals it plans to offer. The sale will kick off at 3:00 am. ET on the 10th.

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