Amazon has Prime Day competition as the site launches its biggest sale of the year to date - as a rival releases big savings on sex toys, lingerie and sexual wellness products.
Amazon Prime Day takes place from midnight on 11 July and runs for 48 hours, offering major discounts on everything from vacuum cleaners to air fryers. The traditional summer sale is one of the largest of its kind on Amazon and is a chance to get big brands at bargain prices.
British brand Lovehoney is taking on the Prime Day sale with its own take on the mid-summer discount trend. The sex toy and sexual wellness site has launched a 70% off sale and promised discounts will be a little more risque than Amazon's big sale.
