Every year, Amazon holds a “record” Prime Day, and every year the company boasts about the performance of the annual sales event in a press release. The self-congratulatory announcement isn’t exactly absurd—given its size, any year-over-year growth is noteworthy.
Last year, while Amazon didn’t disclose the total number of items sold, it did note that independent sellers “sold more than 200 million items during the Prime Day event.” In 2023, Prime members “purchased more than 375 million items worldwide.” In 2022, that number was more than 300 million, and in 2021, it was north of 250 million.
