
Amazon’s controversial ambassador program, through which it paid employees to tweet positive messages about the company’s working conditions, has been shuttered for good. The e-commerce giant silently ended the program at the end of 2021, sources tell the Financial Times.
Amazon has also made an effort to remove all existing ambassador posts from Twitter — the kind of sly move you might expect from a company entirely embarrassed by its internet presence. Executives decided to shut down the program after finding it had minimal real-world reach, the same sources said.