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Creative Bloq
Creative Bloq
Technology
Beth Nicholls

Amazon's new art TV is coming for the Samsung Frame

Amazon Ember Artline.

Among the sea of CES announcements flooding in this week, it looks like Samsung's popular Frame TV series has some fresh rivalry – with Amazon dipping its toe into the art and lifestyle TV sector.

We love wall-mounted art displays here at Creative Bloq, given their appeal to creatives, artists, and tech enthusiasts alike. Samsung has dominated this space for quite some time, and the LG Gallery TV looks promising too. But Amazon's Ember Artline contender could possibly be the next best frame TV of 2026, thanks to its value alone.

The Amazon Ember Artline is a matte-finish 4K QLED TV with a thin 1.5-inch design. It offers support for Dolby Vision, HDR10+, and Wi-Fi 6, plus it comes complete with access to 2,000+ artworks free of charge, as well as one of 10 adjustable colour frames thrown in for free too.

Prices start from $899 for the 55-inch displays, with models up to 65 inches also available, and all models are set to launch later this spring (Amazon customers can sign up for email updates on the Ember Artline).

(Image credit: Amazon)
(Image credit: Amazon)
(Image credit: Amazon)
(Image credit: Amazon)

I think the Ember Artline offers great value when you consider that Samsung's Frame TV has its snap-on frames sold separately, and requires a monthly subscription to access its Art Store too. These Samsung models, while more established, are a lot pricier too, with the best Samsung Frame TV prices rocking in at approximately $1,499.99 / £1,099 for the 55-inch models outside of seasonal sales periods.

You seem to get a lot for your money with Amazon's art TV too, and one of the coolest-sounding features, if you ask me, is Amazon's AI-powered tool that will let users submit photos of their living space prior to hanging the Ember Artline, and receive recommendations on artworks to display that would best complement the style and décor.

(Image credit: Amazon)

In addition to the Ember Artline, Amazon also shared news at CES of a redesigned Fire TV experience launching in February, and an upgraded UI for faster browsing and help from Alexa+ in selecting what to watch next. Just tell Alexa what you’re in the mood to watch, or some examples of actors you like.

For more art TV recommendations, take a look at today's deals below.

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