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The Independent UK
The Independent UK
National
Haleluya Hadero and Wyatte Grantham-Philips

Amazon's new AI-powered Alexa promises to be your 'best friend in a digital world' for a monthly fee

Amazon Alexa Panos Panay United States
Amazon Union Election - (AP)

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates.

But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls “Alexa+”. However, the generative-AI powered Alexa will be free for Prime members, who pay the company a monthly or annual fee for free delivery and other perks.

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