Now we know that an AI-powered Alexa+ is coming to your Amazon device very soon (assuming you live in the US of course – international release dates are still to be confirmed), we can welcome Amazon back to the virtual assistant race with open arms. Alexa, where have you been?
Despite leading the charge on virtual assistants way back in 2014, Alexa effectively dropped out of the development race for a year or two there while Silicon Valley’s young AI upstarts, like ChatGPT and Gemini, took over the virtual assistant space. While they were adding voice modes and starting to interact with our calendars and inboxes, Alexa was still stuck as being nothing more than a glorified egg timer that could talk.
