Amazon is infusing AI into a new facet of its online shopping experience with the release of its AI Shopping Guides. The new feature aims to take over the product research part of hunting for a product by employing generative AI models that make personalized companions for your search. You can try it on Amazon’s website and mobile app, though just in the U.S. for now, and see guides for more than 100 categories of products.
The AI Shopping Guides start with a standard search for an item. Along with the usual list, you’ll see an AI guide appear if there is one for the category you’re looking at. When you open the guidebook, you’ll see an AI-curated collection of information about the products, including basic information, charts comparing different specs, and reviews from previous purchasers.
