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Amazon’s (AMZN) decision to acquire the rights to Melania, a newly released film centered on the sitting president’s wife, is one of those moments where nothing has to be illegal for it to feel uncomfortable.
On paper, it’s just another streaming deal. A major platform buys exclusive rights to a high-profile documentary, spends heavily to promote it, and pushes it to a global audience. That’s business as usual in the streaming wars.