Almost all of the time spent during Amazon’s February 26, 2025, ‘Devices and Services’ event was on Alexa Plus. It’s the glow-up we’ve been waiting for, seemingly making Alexa much more natural, leagues smarter, and potentially invaluably helpful.
Even so, at the center of all the demos – including the ones led by Devices lead Panos Panay – was one device, the Echo Show 21. It’s the biggest smart display from Amazon and the largest touchscreen Alexa interface, supporting an all-new Alexa Plus user interface (UI) at launch.
