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TechRadar
TechRadar
Cat Ellis

Amazon’s big hardware event as it happened – four new Echo devices, Kindle Scribe Colorsoft, Alexa+, new Ring doorbells and more

Amazon Kindle Ring Lance Ulanoff Andy Jassy Philip Berne Blink
Close-up of Kindle e-reader, Amazon Echo Studio speaker, and Alexa+ logo.

Amazon's 2025 hardware event took place today, September 30, and we were on the show floor to report every new announcement as it happened.

The event was a whirlwind tour of new devices and services – all including the new AI-powered Alexa+. Read on for all today's launches, and stay tuned for in-depth analysis from our experts.

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