Amazon is under increasing scrutiny from small retailers who claim the company listed their products on its AI-powered shopping tool without permission, even as it pursues legal action against competitors for similar practices.
The controversy revolves around 'Buy for Me', an AI agent that enables shoppers to purchase products from third-party websites without leaving Amazon's platform. While the feature is promoted as a convenience for consumers, many business owners say they were never asked to participate and are now facing the consequences.
