Back in February, with ChatGPT fever dazzling the tech world, Amazon rolled out Rufus, its own chatbot, to select customers using its app.
Now the company is satisfied enough with its performance that it’s available to all American customers just in time for next week’s Prime Day — although it maintains a beta label, suggesting some weirdness may still occur. Despite this, Amazon says it’s “like having a shopping assistant with you any time you’re in our store.”
