Amazon sells more than 350 million products and it can feel a little overwhelming at times. You may visit the website intending to buy a certain product, only to find yourself sifting through numerous listings as you try to work out which is the most worthy of your cash.
In an era where AI assistants like Claude, ChatGPT and Gemini are becoming household names, Amazon's new generative AI-powered shopping assistant, Rufus, is now on hand. It helps you quickly read through any available information (including from the web), narrow down your purchase choices and also provides recommendations.
