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Evening Standard
Evening Standard
World
Tamara Davison

Amazon reveals the top Christmas toys list for 2023

Amazon has already revealed its top ten toy gifts for Christmas ahead of the festive season this year.

Although we haven't even celebrated Halloween, it looks like the winter holidays are approaching quickly and they're prompting people to start gift shopping.

With all this in mind, now may actually be the best time to start looking ahead of the Black Friday sales taking place at the end of November.

To compile the list, Amazon relied on a team of experts to select the top toys of the year, with some well known brands making the list. Parents can even find some educational gifts under £20.

As well as putting together this year's Christmas toy list, the e-commerce retailer has also revealed that hundreds of the toys will be donated to families in need as part of the Multibank charity initiative.

“It’s always fascinating to see which toys are looking like the must-haves in the lead up to Christmas and this year’s list shows a real trend for 90s nostalgia,” said Matthew Redfearn, Toys Category Leader at Amazon UK.

“Toys like Barbie and Furby have a lot of love and have stood the test of time amongst children throughout generations, and we have a wide selection beyond that for all ages and budgets. We will also be delivering hundreds of toys from the list to families in need in time for Christmas as part of the Multibank charity initiative, helping more children to discover the joy of toys.”

Amazon's top toys for 2023 (Amazon)

Amazon top 10 toys this Christmas

1) Asmodee Dobble card game £8

This £8 card game is a perfect family entertainer that puts everything from observation to reflexes to the test.

Easily fitting into your kid's Christmas stockings, this is a great game that the entire family can enjoy.

2) Disney Platinum Limited Edition Mystery Capsule £10

Celebrating its 100th anniversary this year, Disney has released the Disney Platinum Limited Edition Mystery Capsule.

This is a collectible set that any Disney lovers would be obsessed with. It includes replicas of the most-loved Disney characters which is perfect for both young and adult Disney fans.

3) Pokémon Trading Card Game Battle Academy £17.99

This year, it's clearly all about the 90s throwback nostalgia. Pokémon cards have never fallen out of fashion, but this year the game has undergone a revamp.

Amazon has listed the Pokémon Trading Card Game Battle Academy to be a hugely popular gift this Christmas. It's the board game the Pokemon lovers dream of.

4) Barbie Magical Ballerina Doll £18.66

Barbie is very clearly having her year. Following the massive success of the Barbie movie, it's evident that this gift is going to be on the top of many Christmas lists this year.

Amazon has added the Barbie Magical Ballerina Doll to its top ten, thanks to her pretty light up details.

5) Hape Multi Musical Block Set with Five Musical Instruments £27.93

The Hape Multi Musical Block Set is aimed at babies and young children, helping to support hand-eye coordination as well as musical creativity.

It's a perfect gift as it support early-year development while also being a fun and engaging toy.

6) L.O.L. Surprise! Magic Flyers £32

The L.O.L. Surprise! Magic Flyers doll set are also touted to be popular among kids this winter.

There's three characters to choose from, and kids can collect all of them to play with the full set.

7) PLAYMOBIL City Action Fire Truck £39.95

This year, PLAYMOBIL's City Action Fire Truck has been selected as one of Amazon's top ten toys. Coming in with a stellar collection of features such as a siren and functioning winch, this is the perfect toy for any young, budding firefighters this year.

8) Numberblocks Step Squad Mission Headquarters Deluxe Playset £39.99

The Numberblocks Step Squad Mission Headquarters Deluxe Playset is one of many at-home learning toys that parents are eyeing up this winter.

Inspired by the TV show, the Numberblocks game combines fun and learning. It's expected to be a hit among Christmas gifts this year.

9) Furby Purple Interactive Toy Plush £59.99

Furby is a classic, and it's clearly making a revival following its 90s success. This year, some parents will be gifting their kids a toy that's packed with nostalgia.

While modern day furbies are a little different to their 90s counterparts, the Hasbro toy is still as fun and adorable as ever.

This year, the Furby Purple Interactive Toy Plush has topped found its spot among Amazon’s list for 2023.

10) LEGO Star Wars Ghost & Phantom II Set £149.99

With Amazon's exlusive LEGO Star Wars Ghost & Phantom II Set, parents can be confident that their kids will have hours of fun.

Coming with Ahsoka Vehicles, Starship toys, and characters, the entire family can get involved with this Star Wars inspired lego set.

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