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The Guardian - UK

Technology

Zoe Wood

Amazon promises fake reviews crackdown after investigation by UK watchdog

Amazon CMA United Kingdom Google

Reviews are estimated to influence up to £23bn a year of spending in the UK. — Reviews are estimated to influence up to £23bn a year of spending in the UK. Photograph: Jenny Kane/AP

Amazon has promised to do a better job policing fake reviews and to crack down on sellers using them to boost product ratings after an investigation by the UK competition watchdog.

Ending the scourge of fake reviews is a priority for the Competition and Markets Authority (CMA) due to the influence they have over consumers.

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