NEW YORK—The expansion of live sports on streaming platforms continues with Prime Video and Premier Boxing Champions (PBC) announcing a landmark multiyear rights agreement that will allow Prime Video to stream some of the boxing industry’s most significant events.
As part of the deal, Amazon’s Prime Video will be home to Premier Boxing Champions’ PPV events, championship bouts, behind-the-scenes docuseries, and other content.
PBC features over 150 active fighters across various weight divisions, including top contenders and current world champions. Since its debut in 2015, PBC has presented some of the the biggest mega-events in the sport of boxing, including 2023 blockbusters David Benavidez vs. Caleb Plant, Gervonta “Tank” Davis vs. Ryan Garcia, Errol Spence vs. Terence Crawford, and Canelo Alvarez vs. Jermell Charlo.
Under the new deal, Prime Video will distribute PBC’s industry-leading pay-per-view (PPV) events in the U.S, with the first event anticipated for March 2024.
PBC PPV fights will be available for all viewers to purchase, regardless of Prime membership. Additionally, in the U.S. and select countries, Prime Video will exclusively stream a PBC Championship Boxing series of events, showcasing top matchups among boxing’s current and rising stars. Details on specific cards, dates, and locations will be announced at a later date.
In addition to the live PBC events, Amazon reported that the deal will help Prime Video continue to grow its original sports content offerings, with behind-the-scenes PBC docuseries, live weigh-ins, as well as on-demand access to previous events, highlights, archival footage, and more.
“We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events,” said Marie Donoghue, vice president, U.S. sports content & partnerships, Amazon. “With live coverage of PBC action throughout the calendar year, Prime Video continues to bring viewers in the U.S. and around the world the best in sports.”
“Premier Boxing Champions is very proud to partner with Prime Video to showcase our world-class boxers and events. With Prime’s incredible reach and unprecedented marketing power, we’re very excited to reach new audiences for our sport as we continue to present the most exciting, competitive and biggest fights in Boxing,” said Bruce Binkow, CEO, Integrated Sports, exclusive agency for PBC.
