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Evening Standard
Evening Standard
World
Saqib Shah

Amazon Prime Video to add more adverts, including when you pause a show

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Amazon will start showing Prime Video customers more advertisements during its television shows and films from next year.

Soon, ads will appear on screens when viewers pause an episode or film. Carousel ads, like the type you see on Instagram, will also pop up during a binge watch, allowing customers to browse and purchase products during ad breaks.

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