Quick Summary
Amazon is restructuring its Prime Video offering in the US, with a new, more expensive Ultra tier replacing the current ad-free service. It's also downgrading its ad-supported plan.
This will take place on 10 April. We're still waiting to hear if it'll affect the UK and other regions too.
Amazon split Prime Video membership in two a couple of years ago, asking Prime members to pay extra for an ad-free experience. Now it's widening the gap between the "free" and paid plans further, both in cost and streaming quality.
