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Tom’s Guide
Tom’s Guide
Technology
Scott Younker

Amazon Prime Video ad-free tier just got a 40% price hike — and a new ‘Ultra’ name

Amazon Prime Video
Sunset background for Prime Video logo.

Amazon is rebranding its ad-free Prime Video subscription tier and adding several new features. However, it comes at a cost, and the updated "Ultra" plan is going from $2.99 to $4.99 per month.

In an announcement post, Amazon said that Prime Video Ultra will come with new "enhanced features" including five concurrent streams and "exclusive" access to 4K/UHD streaming. It will also allow up to 100 downloads (up from 25).

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